‘I feel I have more in common with the bin’

By Sue Jackson

Bins are unglamorous, workaday objects that we take for granted. We don’t invest anything in them, and it’s a rare bin that gets treated with kindness, care, and consideration.

You expect a bin to be there when you need it, whenever you need it, day or night, rain or shine.

You assume that you know what a bin is for, the kinds of things you can use it for, but you wouldn’t ask for either its opinion or its permission.

You don’t expect a bin to comment on your antics or to ask questions about what you’re doing and why.

You assume that a bin is up to the job, that it won’t get sick, need a coffee, or loo break, respite or a holiday.

A bin is a frequently ignored source of very useful information about the occupant(s) of a space.It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sounds like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest.